Video advertising involves using riveting videos strategically to promote your brand and convert your target audience. For years, video has been an important part of the marketing mix. But today, it’s a lot more than that. It is the crux of a results-driven digital marketing strategy.
Video is fast becoming the preferred way of consuming content online, with 78% of people watching videos online every week and 55% every single day.
Social video’s popularity is on an all-time high, as social platforms are introducing more and more features to encourage a video-first world. Think Instagram Stories, Facebook Live sessions and 360 degree videos, LinkedIn video, Twitter’s bite-sized videos, video ads and so much more.