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UI/UX Design

UI design is about making it easy for your users to reach the content they need. A good UI will feature search functionality prominently – and ensure that results are relevant. The benefits of good UI design are almost innumerable. So important is UI design to the success of a website that we might argue it is the single most important element of any web project.

The best UI design is sleek, intuitive – and invisible. As a rule, you want your user interface to be as non-intrusive as possible: the less aware a user is of the interface, the better it is. Your focus should be on ensuring rapid access to core content

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Good UI design will help your website feel seamless and intuitive – and simply provide greater convenience to your users. That, in turn, will mean they spend more time on your site – and return to it more often. And that, in the end, is the greatest benefit of good UI design

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